v. 敲鼓。击鼓。击剑。大声弹钢琴。击键。刻苦学习。
drum, swot
SWOT
![](https://www.godic.net/tmp/wordimg/roslBxRXHd7YhCPMMYvvCEwc0F0=.png)
析法。优
![](https://www.godic.net/tmp/wordimg/cF7we54LnnaBXqYRe3g4gm2LWd0=.png)
-劣
![](https://www.godic.net/tmp/wordimg/cF7we54LnnaBXqYRe3g4gm2LWd0=.png)
-
![](https://www.godic.net/tmp/wordimg/wiVWozqePlp3uv5In6f7uCuvbkI=.png)
![](https://www.godic.net/tmp/wordimg/LSfEwgcKbPYnpf2dmLiYaitk3Kg=.png)
-威胁
![](https://www.godic.net/tmp/wordimg/roslBxRXHd7YhCPMMYvvCEwc0F0=.png)
析法。
SWOT
![](https://www.godic.net/tmp/wordimg/roslBxRXHd7YhCPMMYvvCEwc0F0=.png)
析实际上是将对企业内部和外部条件各方面内容进行综合和概括,进而
![](https://www.godic.net/tmp/wordimg/roslBxRXHd7YhCPMMYvvCEwc0F0=.png)
析组织的优劣
![](https://www.godic.net/tmp/wordimg/cF7we54LnnaBXqYRe3g4gm2LWd0=.png)
、面临的
![](https://www.godic.net/tmp/wordimg/wiVWozqePlp3uv5In6f7uCuvbkI=.png)
![](https://www.godic.net/tmp/wordimg/LSfEwgcKbPYnpf2dmLiYaitk3Kg=.png)
和威胁的一种方法。
其中,优劣
![](https://www.godic.net/tmp/wordimg/cF7we54LnnaBXqYRe3g4gm2LWd0=.png)
![](https://www.godic.net/tmp/wordimg/roslBxRXHd7YhCPMMYvvCEwc0F0=.png)
析主要是着眼于企业自身的实力及其与竞争对手的比较,而
![](https://www.godic.net/tmp/wordimg/wiVWozqePlp3uv5In6f7uCuvbkI=.png)
![](https://www.godic.net/tmp/wordimg/LSfEwgcKbPYnpf2dmLiYaitk3Kg=.png)
和威胁
![](https://www.godic.net/tmp/wordimg/roslBxRXHd7YhCPMMYvvCEwc0F0=.png)
析将注意力放在外部环境的
![](https://www.godic.net/tmp/wordimg/NjCX36L@CUITEewm7@@Gf5TcaaGE=.png)
![](https://www.godic.net/tmp/wordimg/fEA13K35bTWc0hTCQCfzf5uIxTs=.png)
及对企业的
![](https://www.godic.net/tmp/wordimg/vWbTKkO8M6bojv3ES@@SFdOKI39M=.png)
能影响上,但是,外部环境的
![](https://www.godic.net/tmp/wordimg/NjCX36L@CUITEewm7@@Gf5TcaaGE=.png)
![](https://www.godic.net/tmp/wordimg/fEA13K35bTWc0hTCQCfzf5uIxTs=.png)
![](https://www.godic.net/tmp/wordimg/vWbTKkO8M6bojv3ES@@SFdOKI39M=.png)
能
![](https://www.godic.net/tmp/wordimg/LSfEwgcKbPYnpf2dmLiYaitk3Kg=.png)
给具有不同资源和能力的企业带来的
![](https://www.godic.net/tmp/wordimg/wiVWozqePlp3uv5In6f7uCuvbkI=.png)
![](https://www.godic.net/tmp/wordimg/LSfEwgcKbPYnpf2dmLiYaitk3Kg=.png)
与威胁却
![](https://www.godic.net/tmp/wordimg/vWbTKkO8M6bojv3ES@@SFdOKI39M=.png)
能完全不同,因此,两者之间又有紧密的联系。
当公司要拓展在某一新的业务或进行新的投资前,以及在制定销售计划时,所用的战略
![](https://www.godic.net/tmp/wordimg/roslBxRXHd7YhCPMMYvvCEwc0F0=.png)
析方法之一便是SWOT
![](https://www.godic.net/tmp/wordimg/roslBxRXHd7YhCPMMYvvCEwc0F0=.png)
析。
采用这种决策方法的根本目的是把自己公司和竞争对手公司的优
![](https://www.godic.net/tmp/wordimg/cF7we54LnnaBXqYRe3g4gm2LWd0=.png)
、劣
![](https://www.godic.net/tmp/wordimg/cF7we54LnnaBXqYRe3g4gm2LWd0=.png)
、
![](https://www.godic.net/tmp/wordimg/wiVWozqePlp3uv5In6f7uCuvbkI=.png)
![](https://www.godic.net/tmp/wordimg/LSfEwgcKbPYnpf2dmLiYaitk3Kg=.png)
和挑战进行比较,然后决定某项新业务或新投资是否
![](https://www.godic.net/tmp/wordimg/vWbTKkO8M6bojv3ES@@SFdOKI39M=.png)
行。做SWOT
![](https://www.godic.net/tmp/wordimg/roslBxRXHd7YhCPMMYvvCEwc0F0=.png)
析有利于自己的公司在做新业务前是否
![](https://www.godic.net/tmp/wordimg/LSfEwgcKbPYnpf2dmLiYaitk3Kg=.png)
充
![](https://www.godic.net/tmp/wordimg/roslBxRXHd7YhCPMMYvvCEwc0F0=.png)
发挥自己和长处而避免自己的短处,以趋利避害,
![](https://www.godic.net/tmp/wordimg/fEA13K35bTWc0hTCQCfzf5uIxTs=.png)
劣
![](https://www.godic.net/tmp/wordimg/cF7we54LnnaBXqYRe3g4gm2LWd0=.png)
为优
![](https://www.godic.net/tmp/wordimg/cF7we54LnnaBXqYRe3g4gm2LWd0=.png)
,
![](https://www.godic.net/tmp/wordimg/fEA13K35bTWc0hTCQCfzf5uIxTs=.png)
挑战为
![](https://www.godic.net/tmp/wordimg/wiVWozqePlp3uv5In6f7uCuvbkI=.png)
遇。同时,也使自己的公司知道该从学习什么来面对市场商
![](https://www.godic.net/tmp/wordimg/wiVWozqePlp3uv5In6f7uCuvbkI=.png)
。即所谓的知己知彼、百战不殆,从而降低公司的经营和投资风险。
SWOT analysis: strength, weakness, opportunities and threats analysis
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